CRM (Customer Relationship Management System) is software that enables companies to centrally manage customer relationships. The system is used to collect customer data, track interactions, optimize sales processes, and improve service quality.
A CRM system increases the efficiency of sales departments, enhances customer satisfaction, and helps more accurately shape marketing strategies.
Key functions:
Storing customer data in a centralized database
Tracking contact and interaction history
Managing the sales pipeline and deal stages
Planning tasks and meetings
Automatic notifications and reminders
Reports on sales, marketing, and customer service